Role
Brand Strategist & Designer
Services
Brand Strategy, Identity Design, Art Direction
Timeline
4 months
How do you build a brand for a counseling practice that feels as human as the work happening inside it?
To bring Eclectic Counseling to life, I partnered with founder Taylor Hines to develop a brand system rooted in the practice's core belief: that every person is a mosaic of experiences, cultures, and identities. From logo to color palette to iconography, every decision was made to feel intentional, inclusive, and quietly distinct. The result is a visual identity that holds space for complexity, one that can stretch across a growing ecosystem of practitioners and services without losing its warmth or its point of view.
