Role
Designer
Services
Logo Design, Brand Guidelines, Marketing Materials
Platform
Brand Package, Signage
Timeline
2 months
How can we create a cohesive brand experience—spanning signage, marketing, and in-store materials—that captures the Co-op’s values and energizes the community ahead of its grand opening?
To bring the South Philly Food Co-op to life, I partnered with Creative Director Jamie Hoffman of Hazenhoff Designs to roll out a comprehensive suite of branded materials that would reflect the Co-op’s mission of community, sustainability, and wholesome living. From entry signage to shelf talkers, every detail was designed to feel thoughtful, consistent, and unmistakably "South Philly." Our collaboration focused on crafting an identity system that could flex across print and physical space while maintaining visual cohesion and warmth throughout the store experience.
I N S P I R A T I O N
I wanted the South Philly Food Co-op brand to draw on a deep sense of home, heritage, and community pride—bringing the farm to South Philly in both mission and visual identity.
initial concepts
